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Tips on Client Satisfaction in Internet Marketing Consultation

Attaining and maintaining client satisfaction is clearly important in any business.  However, because Internet Marketing and Consultation is so poorly understood by many, it presents a challenge for...

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10 Things to Tell Your Clueless SEO Clients

Some SEO clients are fantastic. Maybe they know SEO, maybe not. But a good SEO client will always be logical when it comes to marketing. Unfortunately, a lot of marketing clients do not understand...

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8 Tips to Make Design for International Clients a Breeze

If you ask any designer what the most difficult aspect of his or her job is, you are most likely to get a response that concerns client relationships. If we lived in a perfect world, all clients would...

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Why Clients Must Play A Vital Part in Online Marketing – And How To Convince...

The relationship between a client and their marketing agency is reminiscent of that of a child and parent. The marketing agency, taking on the role of the parent, must be fully prepared to nurture and...

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How to Work With Indifferent Clients

It takes a very special type of person to be a teacher. You must be patient, kind, selfless, and passionate. One of my cousins is just that type of person. When I ask her how her “kids” are (because...

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Optimum7’s New Client Strategy

Over the past few weeks, I’ve been writing quite a bit on updating processes and streamlining the way marketing agencies should handle their clients. Typically, marketing firms work by department –...

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The Importance of Being Proactive with Design Clients

In all honesty, working with clients can be one of the most rewarding aspects of my job. There is nothing better than delivering an excellent site, and watching the stats go up because of improved...

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Designers, Clients, and Users, Oh My!

Being a designer is a constant balancing act, especially when delivering the initial concept for a new site. You must balance what your client wants, what the target audience needs, and maintain the...

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Getting Effective Feedback from Design Clients

I cannot stress enough the importance of effective feedback in design. Gaining effective feedback is the best way that we can improve our work. But how do you coax this type of response from your...

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To All Small Firms: Why Your Customer Service Should Be Better Than Comcast’s

Only a few days ago, I had a heated phone conversation with a brand new customer. The focus of the conversation was our response time to an email he had sent only a few hours prior to our call. He was...

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